For the past two decades, digital marketing has revolved around keywords. We learned to think like Google: identify search terms, match intent, and craft pages that signal relevance through metadata and repetition. The approach worked — because search engines rewarded structure, not subtlety. But the content world has changed. Today, millions of people are bypassing search engines altogether, going straight into AI assistants to get synthesized answers, not list of links.

Public Relations has always carried a certain mystique. It carries the idea that a well-placed story in the media can shift perception, build credibility, or put a company on the map. But in 2025, when most people skim headlines rather than read articles, when cynicism around corporations is at an all-time high, and when traditional newsrooms are shrinking, it’s worth asking: is anyone even listening? If a company pushes out a press release and no one reads it, does it make

AI is rapidly reshaping how marketers create, distribute, and optimize campaigns. But there’s one truth that’s often overlooked: no matter how powerful the algorithm, it can’t fix unclear product positioning. If your value proposition is muddled, your differentiation fuzzy, or your target audience undefined, layering AI on top won’t save you. Instead, you’ll simply generate more content — faster — that fails to land.

Relevance goes deeper than knowing who the customer is. It’s about understanding why they’re making decisions, what pressures they face in their business environment, and which cultural or regional nuances shape their buying process. This is where AI is transforming marketing. By synthesizing vast datasets — from behavioral signals to economic trends — AI can help brands craft messages that don’t just “fit the buyer profile” but actually resonate with their current realit

AI isn’t here to replace marketers. It’s here to amplify them. From writing emails and crafting ad copy to analyzing data and building campaign strategies, tools like ChatGPT and Claude have become digital co-pilots for creative work. But here’s the truth that’s often missed in the hype: Your results are only as good as your instructions: Enter Prompt Engineering...

When you think about marketing, what comes to mind? Billboards? Social media ads? Email blasts? Sure, those are pieces of the puzzle. But what if I told you that the real magic happens when all those pieces fit together perfectly? That’s the power of integrating marketing strategy solutions. It’s not just about doing a lot of things; it’s about doing them in sync.

You want to grow. Expand. Reach new markets. But how? I’m here to tell you: data-driven marketing strategies are your secret weapon. They turn chaos into clarity. They transform assumptions into actionable plans. And they help you win - not just compete. Let’s dive in. I’ll show you how to harness data to empower your campaigns, boost your brand, and generate demand globally. Ready?

When I talk about brands that truly get it one is at the top of my list: Canva. Why? Because it managed something rare: bridging B2C accessibility with B2B credibility, all while keeping a consistent and inclusive brand voice. And on a personal note, Canva has been one of my go-to tools. As someone who self-published two books on resilience and then swam shoulder-high into B2C marketing on Instagram, Pinterest, and Facebook, I leaned heavily on it to create dynamic visuals th

Content marketers love talking about thought leadership.  It’s become a default goal for many teams: publish smart articles, post expert takes, share visionary insights. And while thought leadership has its place, it’s not enough to move the needle on its own. If your content doesn’t acknowledge the customer’s pain—what they wrestle with every day—it won’t convert. This is something I’ve learned across a career that started in market research in the US, shifted into mar

2023 was the year that ChatGPT challenged our concept of creativity. Heated discussions abounded, warning of the death of original...

At its core, brand architecture is how a company organizes its products, services, and sub-brands—and signals those relationships to the world. It’s more than an internal slide buried in a brand guidelines deck. It’s the structural backbone that defines how your company presents itself and how customers navigate what you offer. Done well, brand architecture shows up everywhere: in logos, product names, messaging frameworks, UX flows, even the tone of your customer support. It

Thought leadership isn’t about talking louder—it’s about saying something meaningful before everyone else does. That means spotting shifts, surfacing insights, and publishing with purpose. And that kind of influence? It takes lead time.

How do you maximize your marketing budget? B2B marketing budgets are under pressure — again. So how do demand gen teams stay scrappy and strategic? 2025 has become another “do more with less” year. If you talk to any B2B marketer right now, you’ll hear the same refrain: Budgets cut — or frozen; Pipeline goals raised; Teams leaner than ever. Yet, the work doesn’t stop. The best demand gen campaigns I’ve seen this year weren’t massive spenders: Insight-driven, tightly targeted,

If you've ever tried to align a product to customer needs or justify your messaging in a campaign deck, you've probably done some version of it—just less formally. The Value Proposition Canvas, developed by Strategyzer, helps teams visualize the fit between what you offer and what your customer actually needs. And let’s face it: this alignment is often the missing piece when launches fall flat or messaging doesn’t convert.

You can learn marketing technology. You can learn AI shortcuts. You can even master “Best Practices.” And yet, you’ll never truly be on...

Any marketer interested in generating demand needs to understand the role of well developed and strategically placed content. Otherwise,...

Discussion over the past week here in Stockholm: Is it ok to be punk in advertisements?  Advice from a career marketer:   Ads are not...

Simply put: Don't spend your marketing budget in a campaign if your messages don't reflect your company's personality, unique offer, and...

Find what makes you stand out and storytell around this on all your digital channels. Aim to educate and inspire- not just communicate ....

For successful digital marketing, use your words and make them count. Words have superpowers “Images are entertaining- yes. But if the...