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samarahjohansson
Dec 52 min read
SciFi, Info Fidelity, and Gen AI
2023 was the year that ChatGPT challenged our concept of creativity. Heated discussions abounded, warning of the death of original...
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samarahjohansson
Nov 272 min read
Marketing + Conduct
You can learn marketing technology. You can learn AI shortcuts. You can even learn Best Practices. And you still would not be “on top of...
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samarahjohansson
Nov 223 min read
Demand Generation Takes Off with Strategic Content
Any marketer interested in generating demand needs to understand the role of well developed and strategically placed content. Otherwise,...
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samarahjohansson
Nov 191 min read
Don't Punk Your Advertising
Discussion over the past week here in Stockholm: Is it ok to be punk in advertisements? Advice from a career marketer: Ads are not just...
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samarahjohansson
Mar 182 min read
Brand-led Digital Marketing is Smart Business
Simply put: Don't spend your marketing budget in a campaign if your messages don't reflect your company's personality, unique offer, and...
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samarahjohansson
Feb 62 min read
Captivate Your Audience with Thoughts (Not Messages)
Find what makes you stand out and storytell around this on all your digital channels. Aim to educate and inspire- not just communicate ....
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samarahjohansson
Jan 152 min read
Give (Strategic) Copywriting the Royal Treatment
For successful digital marketing, use your words and make them count. Words have superpowers “Images are entertaining- yes. But if the...
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