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SciFi, Info Fidelity, and Gen AI
2023 was the year that ChatGPT challenged our concept of creativity. Heated discussions abounded, warning of the death of original...
samarahjohansson
Dec 5, 20242 min read
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Marketing + Conduct
You can learn marketing technology. You can learn AI shortcuts. You can even learn Best Practices. And you still would not be “on top of...
samarahjohansson
Nov 27, 20242 min read
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Demand Generation Takes Off with Strategic Content
Any marketer interested in generating demand needs to understand the role of well developed and strategically placed content. Otherwise,...
samarahjohansson
Nov 22, 20243 min read
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Don't Punk Your Advertising
Discussion over the past week here in Stockholm: Is it ok to be punk in advertisements? Advice from a career marketer: Ads are not just...
samarahjohansson
Nov 19, 20241 min read
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Brand-led Digital Marketing is Smart Business
Simply put: Don't spend your marketing budget in a campaign if your messages don't reflect your company's personality, unique offer, and...
samarahjohansson
Mar 18, 20242 min read
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Captivate Your Audience with Thoughts (Not Messages)
Find what makes you stand out and storytell around this on all your digital channels. Aim to educate and inspire- not just communicate ....
samarahjohansson
Feb 6, 20242 min read
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Give (Strategic) Copywriting the Royal Treatment
For successful digital marketing, use your words and make them count. Words have superpowers “Images are entertaining- yes. But if the...
samarahjohansson
Jan 15, 20242 min read
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