2023 was the year that ChatGPT challenged our concept of creativity. Heated discussions abounded, warning of the death of original...

You can learn marketing technology. You can learn AI shortcuts. You can even learn Best Practices. And you still would not be “on top of...

Any marketer interested in generating demand needs to understand the role of well developed and strategically placed content. Otherwise,...

Discussion over the past week here in Stockholm: Is it ok to be punk in advertisements?  Advice from a career marketer: Ads are not just...

Simply put: Don't spend your marketing budget in a campaign if your messages don't reflect your company's personality, unique offer, and...

Find what makes you stand out and storytell around this on all your digital channels. Aim to educate and inspire- not just communicate ....

For successful digital marketing, use your words and make them count. Words have superpowers “Images are entertaining- yes. But if the...