AI-Augmented Marketing

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Stay ahead of the shift from search to AI search. AI systems are changing how buyers discover solutions — and most websites are not built for it. I assess your content against the criteria AI search systems use to select and cite sources, benchmark your position against competitors, and help you build the workflows and content that close the gap.

• AI search visibility assessment (Search Visibility Agent + AI Visibility Model)

• Competitive content benchmarking against up to three competitors

• AI-optimized content development and page rewrites

• Agent design and custom workflow setup

• AI-augmented marketing team workshops 

Brand + Identity

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Reveal your story. Or sharpen it. Consistent, resonant messaging defines who you are, what you offer, and why you win. Built around the words, tone, and emotion that connect with your buyers across every channel:​

• Brand workshop with your leadership and staff

• Buyer persona development

• Communication Map: company and product descriptions, messaging hierarchy, and tonality guide

• Omnichannel brand campaign

Content Strategy

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Establish credibility by making your expertise impossible to ignore. Strategies that educate, engage, and position your company as the go-to source in your category; structured for both human readers and AI search systems. From the plan to the page:

• Audit content and AI search readiness

• Content plan: editorial calendar, themes, topics, and asset outline

• Asset development across all funnel stages and channels

• Copywriting: website text, blog articles, newsletters, whitepapers, social media, email campaigns, press releases, product sheets, and advertisements

• Translations: Swedish to English

Market + Position

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Know your landscape before you invest in it. Smart strategy starts with mapping your competitive position, assessing how the market perceives your brand, and identifying the influencers and thought leaders who shape your buyers' decisions:​​

• Competitive landscape research, positioning frameworks, and perceptual mapping

• Customer and prospect interviews

• Digital assessment: website performance, social media presence, and traffic analysis

• AI search visibility benchmarking 

• Influencer landscape and industry thought leader identification

Leads + Pipeline

 

Turn attention into qualified opportunity. Whether you cast a wide net or target a defined set of accounts, I build the content, processes, and campaigns that capture interest and move it through the funnel:​

• Account-based strategy and execution

• Landing pages for asset downloads and webinars

• Marketing automation and lead nurturing email sequences

• Digital advertising, placements, and campaign management

Sales Enablement

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Give your sales team the tools to close. Complex offer? Long sales cycle? Multiple decision-makers? I translate your value into clear, compelling materials that align marketing and sales and move deals forward:​

• Pitch decks and investor presentations

• Case studies, customer success campaigns

• Product guides and technical explainers

• Proposals and RFP responses

• Demo scripts and review materials