Growing brand + demand
How I help
Short and long-term projects that elevate your message and content within a smart marketing approach. All to grow your brand and demand. I advise, strategize, set up processes, manage campaigns, and do the copywriting, too.
Brand + Identity
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Reveal your story or refresh it. Marketing activities based on consistent messages describe who you are, what you offer, and why you are best. With keywords, tone, and emotion that resonate:
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Brand workshop with your staff
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Buyer persona development
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Communication Map (company and product descriptions, tonality)
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Omnichannel brand campaign
Content Strategy
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Establish credibility by highlighting your expertise in a way that compels your targets to sit up and take notice. So I create thought leadership within a suite of material that both educates and discusses your must-haves:
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Audit of current material
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Content Plan (editorial calendar of themes and topics plus outline of materials needed)
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Asset development for all stages of the marketing funnel and across channels
Market Assessment
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What are you up against? How does the digisphere view your company and offer? Which influencers should know about you? Understanding these insights strengthens approaches for your marketing strategy:
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Market research (competitive landscape, positioning, mapping)
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Customer and prospect interviews
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Digital assessment (website and social media experience/traffic )
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Influencer landscape and industry thought leader identification
Copywriting
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Within a plan that pinpoints what needs to be said, I'll write those brand-consistent and search optimized messages that elevate thought leadership and personality. Writing samples available.
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Website text and editing
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Social media posts / campaigns
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Blog articles, newsletters, whitepapers, product sheets
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Press releases, email campaigns
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Advertisements (print, digital)
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Translations (Swedish to English)
Leads + Pipeline
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Cast a wide net or focus on a set of target companies. With budget to conduct ads and placements in relevant channels, I'll create text and processes to capture and manage opportunities:
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Landing pages for asset downloads and webinars
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Marketing automation emails for lead nurturing and follow up
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Digital ads and placements plus campaign management
Sales Enablement
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Multiple products and targets? Complex B2B2C offer? Long sales cycles with many decision makers? I'll explain the value of each offer and to which target in structured use cases. In alignment with your sales team:
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Pitch decks
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Case studies / campaigns
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Product guides
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Proposals
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Demo review