How I help
Short and long-term projects connect your brand with content within a marketing framework-- to generate leads and growth. I advise, strategize, set up processes, and do the work, too.
Reveal your story or refresh it. Marketing activities are based on consistent messages that describe who you are, what you offer, and why you are best. That means figuring out buzzwords and messages that resonate with your target customers:
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Brand workshop with your staff
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Buyer persona development
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Communication Map (company and product descriptions, tonality)
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Omnichannel brand campaign
What are you up against? How does the digital world view your brand and offer? Which experts need to know about you? Understanding this information strengthens approaches for your marketing strategy:
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Market research (competitive landscape, positioning, mapping)
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Customer and prospect interviews
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Digital assessment (website and social media experience/traffic )
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Influencer landscape and industry thought leader identification
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To establish credibility, let's highlight your expertise in a way that compels your targets to sit up and take notice. That's why we create thought leadership within a suite of material that both educates and discusses your must-have product:
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Audit of current material
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Content Plan (editorial calendar of themes and topics plus outline of materials needed)
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Asset development
Multiple products and targets? Complex B2B2C offer? Long sales cycles with many decision makers? Let's explain the value of each offer and to which target in structured use cases. In alignment with your sales team, I'll help with:
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Pitch decks
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Case studies / campaigns
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Product guides
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Proposals
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Demo review
Gaining leads can be organic (someone downloads from a landing page) or more targeted (a specific someone at a select company downloads.) With quality material to capture interest, I'll set processes to capture and follow opportunities:
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Landing pages for asset downloads and webinars
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Marketing automation emails for lead nurturing and follow up
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Digital ads and management
With a communication plan pinpointing what needs to be said, I'll write those brand-consistent and SEO-optimized messages for you. Think Thought Leadership and engaging tone. Writing samples available. (I translate from Swedish to English, too.)
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Website copy + editing
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Social media posts / campaigns
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Blog articles and newsletters
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Press releases
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Email campaigns
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Advertisements (print, digital)