Global Professional,

Global Approach​

 

I'm a New Yorker in Stockholm. I've been in Stockholm for 12 years and love this city! I'm fluent in Swedish, have become a dual citizen, and have spent my career helping companies grow across borders. With a global outlook and a passion for understanding how people think, buy, and build trust, I'm energized by helping companies expand into new markets and communicate their value more effectively.

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I help businesses grow through both strategic and hands-on marketing initiatives. From messaging, content, and digital strategy to demand generation, pipeline growth, and marketing team leadership, I work with companies navigating growth, change, and international expansion.

 

Energizing stakeholders for better sales and marketing alignment is a given.

 

Regardless of the task, my approach is based on bringing out the best in your brand and crafting consistent messaging within a smart marketing strategy, so that your company and its products truly resonate with target audiences. And when the foundations are already in place, I can focus on account-based targeting, lead generation, sales enablement, and growth initiatives that move prospects through the funnel.

 

More recently, I've become deeply interested in how AI is transforming marketing. Not as a replacement for strategy, creativity, or human judgment, but as a tool that helps marketers work smarter and create more relevant experiences. Through hands-on experimentation, I build AI-powered marketing agents, explore AI-assisted workflows, and document what works, what doesn't, and what marketers need to know to stay ahead.  To share those lessons, I publish The AI-Augmented Marketer, a LinkedIn newsletter focused on practical applications of AI in marketing, agent building, strategy, and demand generation.

 

With skill, curiosity, and energy, I help companies position themselves for thought leadership, credibility, and growth while navigating an increasingly AI-enabled business landscape.

 

Experience & Expertise​​

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15+ years of international experience in marketing leadership positions in both the US and Sweden, spanning startups, scale-ups, and Fortune 500 companies across a variety of industries, including technology.

 

I arrived in Sweden in 2012, studied Swedish intensively, earned an additional diploma in social media communications (in Swedish), and even founded an organization dedicated to helping educated foreign professionals enter the Swedish labor market.

 

I am innovative, entrepreneurial, and creative, yet structured and results-oriented. With a marketing MBA from a top US business school, certifications from HubSpot, Google, and LinkedIn, and deep expertise in positioning, demand generation, international expansion, and search optimization, I combine strategic thinking with practical execution.

 

Most importantly, I'm genuinely passionate about helping companies grow. And I still believe marketing is one of the most powerful tools for creating meaningful business impact.

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