Public Relations has always carried a certain mystique. It carries the idea that a well-placed story in the media can shift perception, build credibility, or put a company on the map. But in 2025, when most people skim headlines rather than read articles, when cynicism around corporations is at an all-time high, and when traditional newsrooms are shrinking, it’s worth asking: is anyone even listening? If a company pushes out a press release and no one reads it, does it make

AI is rapidly reshaping how marketers create, distribute, and optimize campaigns. But there’s one truth that’s often overlooked: no matter how powerful the algorithm, it can’t fix unclear product positioning. If your value proposition is muddled, your differentiation fuzzy, or your target audience undefined, layering AI on top won’t save you. Instead, you’ll simply generate more content — faster — that fails to land.

Relevance goes deeper than knowing who the customer is. It’s about understanding why they’re making decisions, what pressures they face in their business environment, and which cultural or regional nuances shape their buying process. This is where AI is transforming marketing. By synthesizing vast datasets — from behavioral signals to economic trends — AI can help brands craft messages that don’t just “fit the buyer profile” but actually resonate with their current realit

AI isn’t here to replace marketers. It’s here to amplify them. From writing emails and crafting ad copy to analyzing data and building campaign strategies, tools like ChatGPT and Claude have become digital co-pilots for creative work. But here’s the truth that’s often missed in the hype: Your results are only as good as your instructions: Enter Prompt Engineering...

2023 was the year that ChatGPT challenged our concept of creativity. Heated discussions abounded, warning of the death of original...

How do you maximize your marketing budget? B2B marketing budgets are under pressure — again. So how do demand gen teams stay scrappy and strategic? 2025 has become another “do more with less” year. If you talk to any B2B marketer right now, you’ll hear the same refrain: Budgets cut — or frozen; Pipeline goals raised; Teams leaner than ever. Yet, the work doesn’t stop. The best demand gen campaigns I’ve seen this year weren’t massive spenders: Insight-driven, tightly targeted,

You can learn marketing technology. You can learn AI shortcuts. You can even master “Best Practices.” And yet, you’ll never truly be on...

Discussion over the past week here in Stockholm: Is it ok to be punk in advertisements?  Advice from a career marketer:   Ads are not...

Simply put: Don't spend your marketing budget in a campaign if your messages don't reflect your company's personality, unique offer, and...

For successful digital marketing, use your words and make them count. Words have superpowers “Images are entertaining- yes. But if the...