Public Relations has always carried a certain mystique. It carries the idea that a well-placed story in the media can shift perception, build credibility, or put a company on the map. But in 2025, when most people skim headlines rather than read articles, when cynicism around corporations is at an all-time high, and when traditional newsrooms are shrinking, it’s worth asking: is anyone even listening? If a company pushes out a press release and no one reads it, does it make

Relevance goes deeper than knowing who the customer is. It’s about understanding why they’re making decisions, what pressures they face in their business environment, and which cultural or regional nuances shape their buying process. This is where AI is transforming marketing. By synthesizing vast datasets — from behavioral signals to economic trends — AI can help brands craft messages that don’t just “fit the buyer profile” but actually resonate with their current realit

At its core, brand architecture is how a company organizes its products, services, and sub-brands—and signals those relationships to the world. It’s more than an internal slide buried in a brand guidelines deck. It’s the structural backbone that defines how your company presents itself and how customers navigate what you offer. Done well, brand architecture shows up everywhere: in logos, product names, messaging frameworks, UX flows, even the tone of your customer support. It

Thought leadership isn’t about talking louder—it’s about saying something meaningful before everyone else does. That means spotting shifts, surfacing insights, and publishing with purpose. And that kind of influence? It takes lead time.

Discussion over the past week here in Stockholm: Is it ok to be punk in advertisements?  Advice from a career marketer:   Ads are not...

Simply put: Don't spend your marketing budget in a campaign if your messages don't reflect your company's personality, unique offer, and...

Find what makes you stand out and storytell around this on all your digital channels. Aim to educate and inspire- not just communicate ....

For successful digital marketing, use your words and make them count. Words have superpowers “Images are entertaining- yes. But if the...