AI is rapidly reshaping how marketers create, distribute, and optimize campaigns. But there’s one truth that’s often overlooked: no matter how powerful the algorithm, it can’t fix unclear product positioning. If your value proposition is muddled, your differentiation fuzzy, or your target audience undefined, layering AI on top won’t save you. Instead, you’ll simply generate more content — faster — that fails to land.

AI isn’t here to replace marketers. It’s here to amplify them. From writing emails and crafting ad copy to analyzing data and building campaign strategies, tools like ChatGPT and Claude have become digital co-pilots for creative work. But here’s the truth that’s often missed in the hype: Your results are only as good as your instructions: Enter Prompt Engineering...

At its core, brand architecture is how a company organizes its products, services, and sub-brands—and signals those relationships to the world. It’s more than an internal slide buried in a brand guidelines deck. It’s the structural backbone that defines how your company presents itself and how customers navigate what you offer. Done well, brand architecture shows up everywhere: in logos, product names, messaging frameworks, UX flows, even the tone of your customer support. It

Thought leadership isn’t about talking louder—it’s about saying something meaningful before everyone else does. That means spotting shifts, surfacing insights, and publishing with purpose. And that kind of influence? It takes lead time.

How do you maximize your marketing budget? B2B marketing budgets are under pressure — again. So how do demand gen teams stay scrappy and strategic? 2025 has become another “do more with less” year. If you talk to any B2B marketer right now, you’ll hear the same refrain: Budgets cut — or frozen; Pipeline goals raised; Teams leaner than ever. Yet, the work doesn’t stop. The best demand gen campaigns I’ve seen this year weren’t massive spenders: Insight-driven, tightly targeted,

If you've ever tried to align a product to customer needs or justify your messaging in a campaign deck, you've probably done some version of it—just less formally. The Value Proposition Canvas, developed by Strategyzer, helps teams visualize the fit between what you offer and what your customer actually needs. And let’s face it: this alignment is often the missing piece when launches fall flat or messaging doesn’t convert.

You can learn marketing technology. You can learn AI shortcuts. You can even master “Best Practices.” And yet, you’ll never truly be on...

Discussion over the past week here in Stockholm: Is it ok to be punk in advertisements?  Advice from a career marketer:   Ads are not...

Find what makes you stand out and storytell around this on all your digital channels. Aim to educate and inspire- not just communicate ....