For the past two decades, digital marketing has revolved around keywords. We learned to think like Google: identify search terms, match intent, and craft pages that signal relevance through metadata and repetition. The approach worked — because search engines rewarded structure, not subtlety. But the content world has changed. Today, millions of people are bypassing search engines altogether, going straight into AI assistants to get synthesized answers, not list of links.

Public Relations has always carried a certain mystique. It carries the idea that a well-placed story in the media can shift perception, build credibility, or put a company on the map. But in 2025, when most people skim headlines rather than read articles, when cynicism around corporations is at an all-time high, and when traditional newsrooms are shrinking, it’s worth asking: is anyone even listening? If a company pushes out a press release and no one reads it, does it make

2023 was the year that ChatGPT challenged our concept of creativity. Heated discussions abounded, warning of the death of original...

Thought leadership isn’t about talking louder—it’s about saying something meaningful before everyone else does. That means spotting shifts, surfacing insights, and publishing with purpose. And that kind of influence? It takes lead time.

You can learn marketing technology. You can learn AI shortcuts. You can even master “Best Practices.” And yet, you’ll never truly be on...

Discussion over the past week here in Stockholm: Is it ok to be punk in advertisements?  Advice from a career marketer:   Ads are not...

Find what makes you stand out and storytell around this on all your digital channels. Aim to educate and inspire- not just communicate ....

For successful digital marketing, use your words and make them count. Words have superpowers “Images are entertaining- yes. But if the...