2023 was the year that ChatGPT challenged our concept of creativity. Heated discussions abounded, warning of the death of original...

How do you maximize your marketing budget? B2B marketing budgets are under pressure — again. So how do demand gen teams stay scrappy and strategic? 2025 has become another “do more with less” year. If you talk to any B2B marketer right now, you’ll hear the same refrain: Budgets cut — or frozen; Pipeline goals raised; Teams leaner than ever. Yet, the work doesn’t stop. The best demand gen campaigns I’ve seen this year weren’t massive spenders: Insight-driven, tightly targeted,